Insights & Writing

Writing & Articles

Thoughts on product strategy, systems thinking, forecasting, and the theory of constraints in software development.

Lessons from History

Harari and the Power of Product Narratives

Why customers buy stories, not features, and what product managers can learn from Yuval Harari.

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Optimising My Name is Earl

Optimisation is The Only Way is Earl

Explaining optimisation algorithms through the lens of 2000s comedy

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Earl’s List Is the Objective Function

Why transport optimisation has to start by defining what better actually means.

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What Dead Academics can teach you about product

The myth of Data-Driven Product Management

E.H. Carr and the Myth of Data-Driven Product Management.

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Fernand Braudel and Why Product Managers Focus on the Wrong Things

What product managers can learn from Fernand Braudel about events, trends, structures, AI, and long-term product strategy.

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Schumpeter, AI, and the Art of Creative Destruction

Why artificial intelligence is not just coming for jobs, but for business models, value chains, and product assumptions.

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Hammer and the Most Dangerous Question in Product Management

What product managers can learn from Michael Hammer, business process reengineering, and the danger of automating bad processes.

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Systems & Constraints

Systems Thinking in Product Management

Why Smart Product Managers Keep Solving the Wrong Problem

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Why Most Software Projects Fail Like a Tarantino Heist

What an old PhD thesis can teach product managers about systems thinking, requirements discovery and building the right thing

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Forecasting & Decision-Making